LG LIVE

LG needed a dedicated TikTok Shop environment that could present a broad product ecosystem within a compact live-production studio.

The space had to support multiple product categories, presenters, camera angles and broadcast formats while remaining unmistakably LG.

The set was designed as a connected technology environment rather than a collection of product displays.

Three distinct walls support different content modes, while a central circular table creates a shared presentation point for demonstrations, conversations and product reveals.

Back wall: 85-inch LG QNED television, acoustic slatted treatment, television unit, shelf above the screen, LG XBOOM Stage speaker and integrated planting.

Left wall: long workstation with dual UltraGear monitors for gaming and productivity demonstrations.

Right wall: product display cabinet with NeoChef microwave, curved monitor, projector and portable speaker collection.

Central zone: circular demonstration table with clear presenter movement and multiple presentation orientations.

Five planned camera positions support hero presentation, product focus and wide conversation coverage within one coherent production system.

Sightlines, display integration and presenter circulation were resolved together so the set could perform across formats without redesigning the room each time.

ASIYA led concept, design, visualisation, specification and technical layout development for the environment.

Specialist fabrication, AV and installation partners are coordinated as required to protect the design intent through build.

The completed environment gives LG a flexible branded stage for presenting different products, presenters and live formats within one coherent visual system.